madwa.
This project involved a holistic visual approach - including creative direction, overall visual language strategy, website design and photographic storytelling, with a focus on celebrating the artisans behind MADWA.
“The Madwa Foundation and its artisans ensure the preservation of valuable craft traditions that are threatened by modern manufacturing, and make use of sustainable, natural materials. By empowering women, Madwa empowers communities: through their employment, the craftswomen are able to provide and care for themselves, their families and those around them.”
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